Geely Auto, a subsidiary of the Geely Holding Group, has announced a strategic move to enter the Mexican electric vehicle (EV) market through its Zeekr brand. This development comes as part of Geely’s broader ambition to expand its global presence in the EV industry. The announcement was made following a vehicle purchase agreement between Geely and Zeekr, which includes not only the vehicles themselves but also the necessary after-sales parts and accessories for resale in Mexico.
Mexico’s government has set ambitious goals for the automotive sector, aiming for hybrid and electric vehicles to make up 50% of the market by 2040 or earlier. Geely’s introduction of the Zeekr brand in Mexico aligns with these objectives, offering a range of compelling new energy vehicles (NEVs) that could significantly contribute to achieving these targets. While specific models to be sold in Mexico have not been disclosed, the lineup could include the Zeekr 001 shooting brake and the X SUV, among others.
Zeekr has quickly established itself as a key player in the EV market since its inception in 2021, with a significant increase in vehicle deliveries year-over-year. The brand’s commitment to innovation and sustainability has been evident through its rapid growth and the development of bespoke EV models. The expansion into Mexico represents a significant step for Zeekr and Geely in tapping into the Latin American market, which is increasingly demanding more sustainable transportation options.